Good news: sustainability can be fun. And sexy.
That's what this book is about.But in order to achieve that we have to deal with it in a completely different manner. Bear with me and imagine the following situation:
You want to learn how to cook healthy meals, but you want them to be quick, easy and tasty. So you signed up for a cooking course. The instructor hands you a bag with ingredients, containing a suspiciously large amount of turnips, and shows you a picture of the dish, that doesn't look too tasty. He then wishes you good luck. Would you pay for this course?
Of course not. And yet....this is exactly what is expected of you. You get some facts chucked at you and are expected to act on them. Only this time it's not about preparing a simple dish, but about the biggest transition in human history. Literally everything in our societies has to change. Everyone has to contribute, so you're told. Solar panels on rooftops, cycling to work, etc. You know the drill, so just do it. Right?